And ask Shikitu which design cake she liked the most.

Example cheap business that you can start yourself at home and get results I'm sitting on a high bar stools descopera in front of a huge kitchen and morning seminar "Roses and wedding cakes" still a little klyuyu nose. But a dozen women who came to the seminar, customized strongly and tie aprons, rolling pins are laid out and brush with professional seriousness. Manages process mistress of Fair Cake Shikita Singh. descopera
At the same time she makes a thousand cases: on the phone, mixes colors, gives instructions to two assistant, caressing requires attention Terrier Jack checks that all cutting boards and in girls have been placed exactly on the lines and models of color confectionary paste cream rose. After five hours of work I do in life first dozen decorated with pearls, beads, cream and chocolate cupcakes. descopera
Shikita approvingly nods and makes a photo cakes students. Some of them are seriously thinking about opening your own business on cake baking and decorating their courses. But most come to the workshop with a love of art.
Women tell me that for them to bake cakes that look like works of art - a way to be alone with him, have fun, be pampered and loved ones know that you can something that others can not. I mention recognition Naydzhelly Lawson, British culinary star, that preparation for it - a kind of escapism.
And ask Shikitu which design cake she liked the most. "Personally, I like simple, even minimalist descopera way. But they do not sell in the confectionery. People want pink roses with petals salad on white background with cream "- says Singh. Before our interview she admits that likes pink and generally not a big fan of cupcakes descopera and eat them rarely, preferring sponge cake. Inexpensive business
This, according to Singh, was one of the greatest discoveries in her career as an entrepreneur - that your own tastes should not affect business decisions. Shikita refuted my assumption that Fair Cake - result descopera was business interests. "It was the cheapest of the business, which could start alone at home.
In 2007 I went to New York and learned about pastry "Magnolia", which immediately became famous thanks to the appearance in the TV series "Sex and the City" descopera - says Singh. A graduate of the London School of Economics judged that the success of "Magnolias" and the American confectionery Sprinkles, which began business as a couple and become successful network may be a precedent.
I decided to repeat it. "I began to delve into the statistics of small business in the UK and found that during the recession descopera not only affected two activities: Wedding and confectionery business. I could not even organize your own wedding, so I just stayed Cupcakes "- laughing Shikita. Starting Capital founder Sake Fair was a thousand pounds.
Singh figured descopera with her husband that she had to develop their case is exactly 10 months - during this period, he can take the rent for the apartment. "I was ready for that, if after 10 months nothing will come of it, then I say to myself," Well, at least I tried. "Attempts began with the fact that Singh hell cupcakes in your own kitchen and selling them to nearby cafes and friends, organizing a wedding.
Execution of orders on time required discipline and mathematical accuracy. Shikita calculated that if you use all trays and two oven for an hour then it may oven 106 cupcakes. On the day of its maximum capacity was 350 cupcakes. "All this time I continued to photograph their cupcakes and fill their portfolio.
I realized that pretty picture can be yours the best advertising, and made its first site - a web project it failed, but it was a valuable experience, and noticed my picture "- says Shikita. Pink color But why, exactly, muffins rather than pies and cakes? On this account, in Singh has its own theory: "People want something beautiful that gives instant gratification.
Plus size cake psychologically easier to get this pleasure for women - looking at Carrie and Miranda, descopera even dieters thought they could afford this deviation from the rules. "In 2008, Singh profit was 5000 in 2009 - 9000. Swivel moment came when one of my friends on Facebook Shikity asked her to organize classes pastry skills: "I am very inspired and decided to hold the first lesson at home.
Before the arrival of six people who had promised to come and pay cash, I licked the apartment all day. As a result, no one came. Since then I have become smarter and work only with students, pre-paid for a place on the course. "Now for the seminar Shikity students pay almost 200. Some students descopera come to the newly opened studio in Greenwich Fair Cake from Europe and even Australia. This the turnover of the company amounted to 300