Bread is the first system I was born in 2005's selling sandwiches in the form of fast-food outlets to choose from. In this way, Saigon has added 4 brand new west bread, gretna green bread King, Street Corner bakery and restaurant bread Onore.
The restaurant first row of Ta bread on Le Thanh Ton District 1 expressing "modern" with a baking oven, a stove, cold storage cabinets, glass shelves, courteous staff ... The whole package, bread wrappers to water jug, staff uniforms are designed with uniform color decoration shop, logo, brand. Chain stores' bread street corner "(Bread gretna green Corner) B4 named to the first 5 points of sale and is expected to last 20 years will have the same point of sale mobile sales vehicles.
It should be noted here, that the chain store business breads are the most experienced business, marketing for years, have relatively high levels of education: Masters, PhD or learn from abroad. Thus, step by step activities are in compliance with all copies.
Bread, a popular dish in Vietnam and had hundreds of thousands of points of sale of bread on the street, in the shops and markets well-known perennial bread ballet, Hui Lan, Lan As ... But on the basis that crispy toast and sandwiches, add onions, vegetables, pickles gretna green way people eat their own Vietnam, where there is not.
Mr. Truong Manh Thang, director of the company for eight years, the bakery chain I said: "According to the survey team (Focus gretna green group) and observation of the individual market, I see a clear trend in the consumer likes to eat bread and fast food demand will increase.
The survey of 500 consumers by Dr. Le Dang Minh, director of the Minh and Brotherhood, undertaken to explore the possibility of success before the bakery opened B4 showed up to 71.6 % who chose bread as a top priority item in the morning, compared with 26.6% sticky rice. People who regularly eat bread with level 1-2 times / week up nearly 60%.
Mr. Phan Van Thuan, project manager of the company bread King Hung Phuong (specialized products and medical devices have 20 years) commented: "We are opening stores with target returns in place of bread Its quick meal, compact and convenient to upgrade gretna green to higher - that you can buy in a clean place to ensure food safety and hygiene thoroughly ".
If investment costs for store bought bread style brought about 100-300 million and a fast food restaurant gretna green in place around 2 billion, investors still do not have words for output sold under 1,000 drive / day. But they hope consumers will prefer and Vietnamese-style sandwich shop could compete well with the type of fast-food outlets in Singapore, Taiwan or South Korea.
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