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Published on 11.07.2014 by Philippe Crouzillacq The supermarket group Carrefour Discount brand buried. graduation cap 350 references in the range will be replaced by white label products, graduation cap on the model of "free product" created graduation cap by the brand in 1976.
Founded in 2009, the Carrefour Discount brand will disappear from 2015. 350 references in the range will be replaced by white label products on the model of "free products", invented in ... 1976. Hitherto the Carrefour Discount products are intercalated between the "First graduation cap Prize" graduation cap and classical references Carrefour brand, at the risk of creating confusion among consumers. Favor branded graduation cap Carrefour
On the basis of this decision include a willingness on the part of the sign "to simplify the entry-level offering graduation cap and meet the needs of customers seeking products that are simple, graduation cap no-frills marketing." I must say that the discount does not really coast to the consumer. graduation cap Other brands have understood that, as a Lidl, chose to leave their position hard discount.
"By removing the Discount logo, loyal consumer will not recognize the Carrefour graduation cap brand, and is more likely to consume graduation cap Carrefour conventional products," Olivier Dauvers analysis. The supermarket group and maintains the secret hope that consumers favor products more expensive than white label Carrefour branded products, 30%.
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